For
my advertisement, I decided to promote a trainer which would be a new and on
trend shoe on the market. I decided to use the sub-division of ‘Arrow’, from
the brand ‘Streets’. I used this sub-division as I felt that it incorporated
with the image of the trainer, as it was heading in a new direction of a
modernised and fashionable trainer.
I ensured that the background I used within my adverisement incorporated with the colour scheme used, so that there was a consistent theme running throughout the image. The use of the mint coloured background also helps to emphasise the rimline and laces on the trainer. I felt that this colour helped to signify a fresh and edgy look, as well as make it appear as on trend.
I decided to use various different fonts for different parts of the text on my advertisement, to help emphasise the headline and the name of the shoe more than the rest of the informational text. I ensured that I made the title much bolder than the rest of the text, to make it eyecatching, as well as highlight the name of the brand. I also ensured I included information about the shoe, such as where it can be purchased, as well as some text which could perhaps persuade onlookers to purchase the trainer. The font I used for the word 'Arrow' uses strong letters with straight lines, which I felt signified an arrow, which is why I thought it would be the correct font to use. I also decided to use the strapline 'go in the right direction', as I felt that it was incorporated within the same semantic field as the rest of the advert, and incorporated with the theme of the product. This strapline could again be trying to persaude people to purchase the trainer, as it suggests that the trainer is popular, as well as signifying that everybody wants to go the correct way, by buying the shoe.
The contrast of the black text against the bright background helps to make the text clear for the audience to read, which could be useful if they were quickly glancing over it or if it was on a billboard. This could also be helping the audience to remember the advert, as well as attracting the younger generation, as it signifies a young and trendy look.
I ensured that the background I used within my adverisement incorporated with the colour scheme used, so that there was a consistent theme running throughout the image. The use of the mint coloured background also helps to emphasise the rimline and laces on the trainer. I felt that this colour helped to signify a fresh and edgy look, as well as make it appear as on trend.
I decided to use various different fonts for different parts of the text on my advertisement, to help emphasise the headline and the name of the shoe more than the rest of the informational text. I ensured that I made the title much bolder than the rest of the text, to make it eyecatching, as well as highlight the name of the brand. I also ensured I included information about the shoe, such as where it can be purchased, as well as some text which could perhaps persuade onlookers to purchase the trainer. The font I used for the word 'Arrow' uses strong letters with straight lines, which I felt signified an arrow, which is why I thought it would be the correct font to use. I also decided to use the strapline 'go in the right direction', as I felt that it was incorporated within the same semantic field as the rest of the advert, and incorporated with the theme of the product. This strapline could again be trying to persaude people to purchase the trainer, as it suggests that the trainer is popular, as well as signifying that everybody wants to go the correct way, by buying the shoe.
The contrast of the black text against the bright background helps to make the text clear for the audience to read, which could be useful if they were quickly glancing over it or if it was on a billboard. This could also be helping the audience to remember the advert, as well as attracting the younger generation, as it signifies a young and trendy look.
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